If you’re just starting your cleaning company, you will want to find the cheapest and fastest ways to getting customers. Here are some ways on how to market your cleaning business and get money coming in fast.
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Word of Mouth
Word of mouth is a free way to get customers by telling friends and family that you have a cleaning business. One idea is to offer to clean their home for them, and once they see how good of a job you do they will likely tell others about you.
Create a Paper Flyer
Another cheap and quick way to get the word out is by creating a simple printer paper flyer in Microsoft Word or any other software on a computer. Keep it simple by putting your business name, what makes you unique as a cleaning service, a way to contact you (phone number, email, and/or website), and an offer with an expiration date.
Next, figure out what neighborhoods you want to pass the flyers out in. You can pass them out in your neighborhood or in one that you would like to clean homes in.
Once you find out where you want to pass them out, put them in the cubbyhole underneath the mailbox (do not put them in the mailbox itself. It is a federal crime to open someone else’s mailbox) or wedge them in the mailbox flag. You can also wedge them in between the doorknob on the front door of the house or apartment.
Book Recommendation
For free and low cost marketing ideas I recommend reading Guerilla Marketing by Jay Conrad Levinson. You can check this book out at the library for free or you can always find it on Amazon.
Just Getting Started? Click here to get the How to Start a Cleaning Business PDF Guide.
Josh Winningham
Josh Winningham is the founder of Cleaning Business Academy and All Clean Home.
It’s also a good idea to leave business cards and/or “goody bags” with items advertising your business at local real estate offices and apartment complexes.
Hi Melissa, Yes, that is a great idea! Realtors can help you find homeowners that are in need of your services.
Hi Josh, I’m looking to begin my cleaning company within the next couple of weeks. Could you offer any advice on a sales pitch? Thanks!
Hi Valarie, I would suggest determining what makes you different than your competition. What can you offer that they can’t? Besides the price of course.
Hi Josh, Thank for all your great advice. Did you ever look into direct marketing leads? I’m considering it. Getting a list for a few zip codes in well to do areas. Narrowing it down by the value of the home and family income. Do you know of any reputable companies? I’m afraid of getting an outdated list. I only have one shot at getting it right, due to my financial situation. Thank you.
Hi Tanya, I have done it in the past. It can get quite expensive if you don’t see it through though. The idea is to pick a few neighborhoods and drop feed your flyers on a regular basis. It’s called brand awareness or top of mind marketing. To cut costs I create a flyer in Microsoft word and print it out on copy paper. I then drive around these neighborhoods and put the flyer in the door or on the bottom of the mailbox. The key is to give the flyers to the same homeowners on a consistent basis.
If you don’t mind spending money I would recommend PostcardMania for postcards and you can use a service like USPS EDDM to get your mailer directly in their mailbox. It can get expensive though if your just starting out.