Simply put, you want to offer services that are in demand or what your customer wants. There are two types of customers when cleaning houses: one-time and recurring. One-time customers only want their home cleaned once. Recurring customers want their home cleaned on a regular basis.
Here are the most commonly offered one-time services for house cleaning:
- Regular cleaning
- Spring cleaning
- Move-in/move-out cleaning
A regular cleaning is going to be the basic cleaning you offer your customers. You will need to come up with a list of cleaning tasks that you will perform for this cleaning. You can research house cleaning services in your area to get an idea of what they offer.
A spring cleaning is everything included in you regular cleaning with some extra cleaning tasks. Like with the regular cleaning, research services in your area to determine what extra tasks you will offer.
A move-in/move-out cleaning is basically a spring cleaning without furniture. You would perform the same tasks that you would for a spring cleaning. There are some companies that clean inside of the cabinets, refrigerator, and oven. It’s up to you to decide whether or not you will offer these tasks.
Here are the cleaning frequencies for recurring cleanings:
- Bi-weekly (every 2 weeks)
- Monthly (every 4 weeks)
For recurring customers, you can either offer a regular or spring cleaning for their initial cleaning. After the initial cleaning, you will be performing a regular/maintenance cleaning on a recurring basis.
What Customers Should I Target?
Your goal is to get as many recurring weekly, bi-weekly, and montly customers as possible. These customers tend to be the most profitable over the long term. A weekly customer will pay you 52 times a year while a bi-weekly customer will pay you 26 times a year. Also, recurring cleanings are a lot easier to clean than one-time cleanings, and you can clean them in a shorter amount of time.
If your looking for more information on how to start a cleaning business, I wrote an article here that can help.