When starting up a cleaning company you need to decide what types of house cleaning services you will offer to your customers. You want to offer services that align with your business model and that are in demand in your area or what your customer wants.
There are two types of customers when cleaning houses: one-time and recurring. One-time customers only want their home cleaned once. Recurring customers want their home cleaned on a regular basis.
Here are the most commonly offered one-time services for house cleaning:
- Regular cleaning
- Spring/Deep cleaning
- Move-in/move-out cleaning
A regular cleaning is going to be the basic cleaning you offer your customers. You will need to come up with a list of cleaning tasks that you will perform for each cleaning. You can search house cleaning services on google in your area to get an idea of what they offer.
A spring/deep cleaning is everything included in your regular cleaning with some extra cleaning tasks. Like with the regular cleaning, research services in your area to determine what extra tasks you will offer.
A move-in/move-out cleaning is basically a spring cleaning without furniture. You would perform the same tasks that you would for a spring/deep cleaning. There are some companies that offer additional tasks such as cleaning inside of the cabinets, refrigerator, and oven included in the move-in/move-out cleaning or offer them as add-ons. It’s up to you whether or not you will offer these tasks.
Here are the cleaning frequencies for recurring cleanings:
- Bi-weekly (every 2 weeks)
- Monthly (every 4 weeks)
For recurring customers, you can either offer a regular or spring/deep cleaning for their initial cleaning. After the initial cleaning, you will be performing a regular/maintenance cleaning on a recurring basis.
What Customers Should I Target?
Your goal is to get as many recurring weekly, bi-weekly, and monthly customers as possible. These customers tend to be the most profitable over the long term. A weekly customer will pay you 52 times a year while a bi-weekly customer will pay you 26 times a year. Also, recurring cleanings are a lot easier to clean than one-time cleanings, and you can clean them in a shorter amount of time.
Josh Winningham is the founder of Cleaning Business Academy and All Clean Home.